It all started as a fabulous dream...
Fabulosa was born in March 2019 with one product and three fragrances: a 220ml Concentrated Disinfectant in Pink Grapefruit, Fresh Linen and Floral Bouquet. Something fruity, something fresh and something floral!
A family-led business established by father and son Mike and James Sharpe, Fabulosa has had a meteoric rise, supplying over 100 million units and launching more than 150 exciting fragrances since its inception.
As a fragrance-led brand, Fabulosa understands that consumers are hungry for new scents, more choice and are looking for their cleaning products to lift more than dirt alone. Its innovative approach to fragrance and product development is achieving record growth for the business, and it is now the UK’s number one privately-owned brand in the entire cleaning market.*
Fabulosa is not bound by the limitations that many cleaning brands face, and continues to bring scent-sational fragrance to alternative home and lifestyle sectors, including Home Fragrance, and Personal Care, whilst continuing to grow and innovate its Surface Care, Air Care, Laundry Care and task specific ranges including Car Care, Garden Care and Pet Care.
If a product can benefit from a fragrance, Fabulosa will continue to disrupt and deliver beyond its core product range, and bring excitement for its customers to spread ‘That Fabulosa Feeling’.
*by volume and value, (Kantar 52 w/e December 26th 2021)